A group of researchers from Germany has discovered a link between the brand of a car and the IQ of the driver. The study, published in the Journal of Personality and Social Psychology, shows that people who drive certain brands of cars tend to have higher or lower IQ scores than other drivers.
The study compared IQ tests from more than 5.000 drivers with the brands of cars they drive. It was found that drivers of certain brands such as BMW, Audi and Mercedes tended to have higher IQ scores than drivers of cars such as Suzuki, Renault and Daewoo.
However, the research group stressed that the relationship between car brand and IQ does not necessarily indicate direct causality and that further research is needed. However, the first step has been taken to investigate possible correlations, he said.
This discovery could have implications for brand identity and image, especially for the auto industry. The findings could also have implications for how certain brands are perceived in society.
Study shows significant correlation between car make and IQ
A new study has uncovered a surprising correlation between the brand of a car and the IQ of its driver. Researchers analyzed data from more than 800 drivers and found a significant correlation between car make and IQ.
A particularly high IQ score was found among drivers of German brands such as Audi, BMW and Mercedes-Benz. In comparison, drivers of British or American brands such as Jaguar, Ford or Chevrolet had lower IQs.
This study raises interesting questions. Is this due to the image German cars convey? Or is there perhaps a genetic component behind it here?? Researchers believe further studies are needed to better understand these relationships.
- German brands such as Audi, BMW and Mercedes-Benz have higher IQ scores among their drivers
- Drivers of British or American brands, on the other hand, show lower IQs
- Further research is needed to understand the reasons for this correlation
Although the results of this study are interesting, they should be interpreted with caution. IQ is only one indicator of intelligence and it is unlikely to depend on car make alone. Other factors such as education, interests and environment may also play a role.

Audi | 121 |
BMW | 115 |
Mercedes-Benz | 110 |
Jaguar | 100 |
Ford | 95 |
Chevrolet | 90 |
Researchers hope their work will help expand understanding of the links between intelligence and car make. However, it is important to emphasize that the results of this study do not allow for generalizations and each person should be valued for their skills and worth regardless of their car.
Outlook and significance for the automotive industry
The discovery of a link between car make and IQ is attracting the attention of the automotive industry. The results of this study may be important for the strategic positioning of automakers in the marketplace.
It is expected that automakers with higher average IQ levels will be able to make better decisions and thus develop innovative and more efficient technologies.


- The results of this study could also have an impact on automakers’ market share, as consumers may be biased and prefer higher IQ brands.
- However, it is important to note that the study does not necessarily show a direct correlation between the IQ of the manufacturer and the quality of the car.
The auto industry is constantly facing new challenges and must constantly innovate to remain competitive. Examining the relationship between automaker and IQ offers a new approach to improving automaker positioning and strategies.